As we approach the new year and the quarter century, it's interesting how the evolution of home design. Whether you're a first-time buyer, looking to refresh your current space, or considering how to stage your home for sale, staying apprised of the latest trends can help you feel a step ahead.
For insights that reflect the current real estate market, we tapped Gena Kirk, a design expert at KB Home who oversees 25 design studios nationwide. From the colors and materials that are set to dominate in the year ahead to the design elements that are capturing homebuyers’ attention today, her insights provide a glimpse into buyer preferences.
1. Homebuyers Are Short on Time; Seek Efficiencies
"In today’s fast-paced world, home design is evolving to make life easier and more efficient, with smart technology playing a major role," highlights Kirk. "We’re busier than ever, so our living spaces need to be highly functional and time saving. Technology will continue to be integrated into home design–from AI-assisted design processes to smart home technology features."
2. English-Styled Kitchens Highlight a Global Influence on American Homes
"European design, particularly the warm, inviting aesthetic of English kitchens, will increasingly influence American homes in 2025," predicts Kirk. While modern designs and floor plans have been popular, this trend lends towards, in a sense, the more classic design trends. "These spaces offer a sense of timeless elegance and comfort. Exposed beams and natural wood cabinetry, botanical wallpaper, and visible wood grains create a warm and welcoming environment while ushering in texture and vibrancy alongside an old-world charm." We liken this expression to the modern farmhouse, often designed with a neutral color palette and natural materials.
3. Homeowners Embrace Color for Joy and Expression
Color in the home continues to move away from stark whites, embracing warmth and vibrant hues that inspire joy and creativity, allowing people to bring personality into their living spaces. "We've transitioned from gray to greige and now are fully embracing beige, which creates cozy and inviting atmospheres, while offering flexibility for bolder accents," reports Kirk. "Deeper hues like eggplant, mustard, and navy will add sophistication and depth to spaces, perfect for accent walls or statement furniture. Bright, whimsical accents like turquoise will bring a fun and uplifting energy to kitchens, backsplashes, and decorative elements."
4. Intricate Design and Details Are Back
"Homeowners are increasingly expressing individuality through intricate details that bring out craftsmanship and personal style," shares Kirk. "Classic architectural details like crown molding, fluted fireplaces, and burl wood will add elegance and character to both modern and traditional spaces. Texture will become key, and materials like corduroy will be a popular choice for creating a comfortable and stylish home environment. Serving as a timeless and modern touch, metallic finishes will help balance soft textures while still elevating design choices."
5. Builders Are Considering the Needs of Tomorrow
There’s no question that today’s homebuyers place an emphasis on sustainability and their long-term impact. "When it comes to design, leveraging natural and layered ambient lighting throughout your home will not only make your home feel cozy but can also help reduce energy consumption and costs," shares Kirk. "Consider upcycling your décor to bring history and character to your spaces to help seamlessly curate a timeless design. And don’t forget to think about touchless faucets and other water-saving fixtures that look great and do good." Products like eco-friendly materials, a focus on sustainability, and opportunities to lower a homeowner's carbon footprint matter. Architectural design also takes into account the trends in outdoor living spaces and biophilic design that help maximize wellness and balance indoors and out.
