Contrary to the misunderstanding that hypoallergenic laundry detergents must be unscented, innovative products like all® sensitive fresh™ laundry detergent prove otherwise. Its newest advanced formulation contains no harsh chemicals and offers allergy-prone consumers a fresh, hypoallergenic "Spring Breeze" scent while still meeting stringent allergen requirements. Available as liquid detergent and mighty pacs®, this laundry product is redefining wellness in every load of laundry.
“Only one-third (35%) of consumers consider laundry as part of their skin care routines but nearly half (49%) report having sensitive skin**, it’s our goal at all® laundry to educate audiences about the importance of choosing the right detergent for their needs," shared Wendy Saladyga, Stain Expert and Senior Manager of Technical Performance for Henkel with all® free clear. "Hypoallergenic detergents are specifically formulated and tested for those with sensitive skin and can help mitigate skin irritation. Now, with all® sensitive fresh™, people can have the best of both worlds with a detergent that’s gentle on skin with a fresh, ‘Spring Breeze’ scent.”
What’s the difference between a traditional laundry scent and a hypoallergenic laundry scent?
"We know many people enjoy when their clean laundry has a fresh scent, but not all scents are made with sensitive skin in mind," noted Saladyga. "The main difference between the two is that hypoallergenic laundry scents are specially formulated to avoid fragrance allergens and tested to ensure gentleness on skin when used as instructed, just like all® sensitive fresh™ laundry detergent. all® sensitive fresh™ was developed with a specially formulated “Spring Breeze” scent that is hypoallergenic, it’s 100% free of dyes and gentle on skin, all while removing 99% of top every day and seasonal allergens*."
What makes this a winner over other detergents for people sensitive to allergens?
all® sensitive fresh™won a Product of the Year award and has been Safer Choice Certified by the US EPA. "At all® laundry, we are always looking for new ways to innovate and meet the needs of consumers," shared Saladyga. "Through our research, we discovered there’s a desire for a detergent that is both gentle on skin and leaves clothes with a fresh scent after each wash. all® sensitive fresh™ gives consumers the best of both worlds on laundry day by offering a detergent that is gentle on skin and leaves clothes smelling breezy."
She adds, "Even though we created this product with an amazing hypoallergenic scent, for those with sensitive skin issues, we recommend consulting with a healthcare professional to see if all® sensitive fresh™ is a good fit for your laundry day routine as well as check out our original formula, all® free clear, that is free of both dyes and perfumes and the #1 recommended detergent brand by dermatologists for sensitive skin."
Is it HE-compatible?
Yes, all® sensitive fresh™ laundry detergent is compatible with High Efficiency (HE) washing machines. Its ingredients are formulated for stain lifting, pH adjustment, to reduce foam and inhibit microbial contamination, and to prevent dirt redeposition.
*Dog and cat dander, dust mite matter, ragweed pollen, grass/tree pollen. all® sensitive fresh™ is not intended to treat or prevent allergies.
**The all® Laundry Survey was conducted by an independent market research agency. It consisted of 38 questions covering consumer's behaviors and sentiment toward laundry care as it relates to skin care and garnered responses from 2,020 U.S. adults ages 18+ who do laundry and play a role in making purchase decisions for household cleaning products. March 2024.
