From modern new builds to timeless renovations, architects and homeowners alike continue to choose brick exteriors for their durability, aesthetic appeal, and resilience. Frankly, we were surprised to see this data, but it does make sense. In the face of shifting weather patterns and increasing demand for sustainable, low-maintenance materials, it's a tried-and-true choice, so no surprise that the popularity of brick homes isn't waning.
A Style That Stands the Test of Time
According to Glen-Gery’s recent Trends in Design and Renovation report, nearly half (49%) of homeowners expressed that it’s important for a home’s exterior material to be brick. This speaks to brick’s long-lasting popularity, which blends classic appeal with modern aesthetic benefits.
"Regardless of a building's style, brick can deliver bold architectural designs and creative finishes," highlights Tim Leese, marketing director for Glen-Gery., gearing up to tell us about the practical benefits. "They offer a result that's equally beautiful, impactful and distinctive yet durable and strong, withstanding even the harshest conditions. Brick is a long-lasting material that embodies form and function, overlaying beauty, strength and resiliency. Homeowners and designers no longer have to choose and can instead get the best of both worlds."
Brick not only brings a rich, earthy aesthetic that complements various architectural styles but also aligns with current design trends emphasizing “warm minimalism” and “quiet luxury.” If you thought red brick was it, you're wrong; it's available in a variety of colors. Plus, as far as maintenance requirements go, brick's an easy-going siding choice. "It's easy to upkeep over time, while even offering energy-efficient benefits, such as absorbing and storing heat energy to help keep homes cooler in summer and warmer in winter," agrees Leese.
For architects and contractors, brick provides flexibility in design, offering options that range from traditional red clay to neutral earth tones. This preference allows for seamless integration into various design styles, whether the goal is a bold, contemporary home or a traditional look with a modern twist.
Brick is a Durable, Low-Maintenance Choice
Brick’s exceptional durability is another reason it holds a strong appeal among both architects and homeowners, especially compared to wood products and even over vinyl and fiber cement types of siding. As strong winds and heavy rains become more common, investing in durable materials is top of mind. Brick’s natural resistance to weather-related wear, fire, and pests makes it a reliable option that reduces long-term maintenance and repair needs.
In practical terms, this low-maintenance feature means fewer repairs and touch-ups over the years.
Sustainability in Focus: Brick as an Eco-Friendly Exterior Siding Material
Brick’s natural composition plays into its popularity, particularly as sustainability becomes a central concern for younger homeowners and architects. The Glen-Gery survey highlights that 58% of homeowners are interested in sustainable design; of that percentage, Millennials and Gen Z were more inclined to learn more about the newest trends in sustability.
Unlike synthetic siding options, brick is made from natural clay, making it one of the more environmentally friendly building materials with timeless appeal. Its thermal mass properties help regulate indoor temperatures, contributing to energy efficiency by reducing heating and cooling costs.
Key sustainability benefits of brick:
- Long Lifespan: Brick structures can last for generations. This reduces the need for frequent replacements and minimizes environmental impact.
- Recyclable Material: Old bricks can often be reused or repurposed in new projects, contributing to a circular economy in building materials.
- Energy Efficiency: Solid brick walls can absorb and release heat to protect interiors against extreme temperatures; this reduces the need for energy-intensive HVAC systems.
Choosing Brick: An Investment in Value
For many homeowners and architects, choosing brick is an investment in both aesthetic and functional value. The material adds to the curb appeal of homes, enhancing resale value and creating a distinctive look that remains attractive to prospective buyers. With roughly 25% of surveyed homeowners planning to buy or build in the next year, brick’s lasting appeal and ability to increase home value make it a smart choice. And with demand for durable and attractive homes on the rise, brick exterior walls are positioned to remain a popular choice in home design for years to come.
