New data highlights that prospective buyers, who were once held back by rising mortgage interest rates, housing supply shortages, high median prices, and economic concerns, are now looking forward with renewed hope. This shift in sentiment isn’t just about the desire to own a home—there’s a growing emphasis on finding the right community, not just any single-family home. According to new research from Century 21 Real Estate, homebuyers at a national level are now prioritizing the lifestyle and connections that a neighborhood offers, just as much as the home itself.
Dream Communities Take Center Stage
"The most impactful thing that came out of this study was learning that many homebuyers are willing to choose their dream community and then from there, their dream home." shared Mike Miedler, CEO of Century 21 Real Estate. "More specifically, our study found that 92% of recent homebuyers with children are willing to compromise elements of their dream home to be in a community 'perfect' for their household. What’s so cool about this is that one of the reasons they are willing to make this compromise is because they want to actively get involved in their communities whether through civic engagement, volunteering, or entrepreneurship."
The study highlights that 88% of buyers say they are willing to forego features of their dream home if it means they can live in their ideal community. "This was especially true among Hispanic homebuyers and underscores a deep sense of wanting to belong and additively contribute to their communities," notes Miedler. "After moving, 70% of Hispanic homebuyers are feeling a deeper sense of community connection. I also found it surprising that men were more inclined to look for a community and in turn a home close to family than women!"
What’s driving this change? Century 21’s research suggests that people are seeking a sense of belonging and a more connected lifestyle. Rather than focusing solely on square footage or upgraded kitchens, hopeful buyers are thinking about where they’ll find long-term happiness—whether that’s being close to family, living near parks and green spaces, or having access to quality schools. This focus on community shows that homebuyers are not just looking for a house; they’re looking for a place where they can plant roots and build meaningful relationships.
Diversity and Unity: Building Communities Together
Another hopeful sign from Century 21’s findings is how open-minded homebuyers are about living in diverse and inclusive communities. While political and cultural divisions have been prominent in recent years, this research shows that 92% of buyers want to live in communities that embrace diversity. Even more telling, 90% of buyers report that political affiliation is not a barrier when it comes to building relationships with their neighbors.
This marks a significant shift in attitudes, with potential buyer demand focusing more on unity and shared experiences than on differences. It reflects a growing desire for communities where people can come together, regardless of background, to create a welcoming environment for all.
A Bright Outlook for the Future
For those following the housing market, these insights come as a breath of fresh air. Not only are people still eager to buy homes, but they’re also thinking more holistically about what makes a house a home.
One important thing to keep in mind: Hire an expert agent to help you look for homes for sale. "92% of recent homebuyers say it’s important their agent has insight into how the community will grow in the future," shares Miedler. "For these homebuyers, using a real estate agent is more crucial than ever. Our agents do more than just negotiate contracts, they help homebuyers find a place where their families can grow and participate across multiple generations."
As we look ahead, this new mindset among potential homebuyers could bring positive changes to neighborhoods across the country. The focus on unity, inclusivity, and finding joy in one’s surroundings could help reshape not just the housing market, but how we think about homeownership in the U.S.
