Planning an exterior update? Don't forget to consider how your color choices impact curb appeal and future resale value. Factors like siding color, trim, roofing, and complementary accent features play a big role in creating a cohesive, lasting look. Whether you're opting for timeless neutral shades, bold colors, or experimenting with accents, the right combination can elevate a home’s aesthetic appeal and long-term market desirability. Based on what you've seen in the interior design world, is it any surprise that warm neutral tones have been a popular choice among homeowners for the last three years?

Off-White and Cream Siding: Three Years Strong

Warm undertones make a bold statement. “Off-white and cream continue to be the preferred house siding colors for three consecutive years," said Ryan Gibson, Business Director, Vinyl & Composite Cladding at Alside, referencing a new report published by the brand. "At Alside, we believe the persistence for neutral color palettes lends itself to the overall resale value of homes. Choosing a more timeless, classic palette allows space for homeowners to customize the home's exterior through more versatile options for trim, roofing, window, and door choices.”

Victorian house with white vinyl siding upgrade.
Vinyl siding is both good for resale value, but easy to maintain. Credit: Alside

Color’s Influence on Real Estate Value

For homeowners, choosing the right color siding is often about more than just aesthetics—it’s a strategic decision that can impact a home’s resale value. Color trends can change over time, but resale-minded homeowners frequently opt for shades that will remain appealing for years. Research by Alside shows that over two in five American homeowners (42%) would favor a timeless, neutral palette if selecting an exterior color for 2025, aiming for a look that appeals broadly to future buyers.

“Neutral hues are a timeless choice that is less likely to become outdated or decrease your home's resale value, making them a smart choice for homeowners no matter which part of the United States they live in,” adds Gibson. “They also provide a solid foundation to designing a home that allows for a more personal touch giving accent colors and features space to make a statement."

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Vinyl siding colors like beige, off-white, and light gray not only help maintain curb appeal but also create a flexible backdrop for various styles and preferences. Neutral tones are versatile, blending easily with different architectural elements and landscaping styles while keeping the home market-ready. Homeowners who invest in such classic choices find that they have more freedom to personalize smaller details, from colorful shutters to unique porch designs, without risking a clash with the exterior color scheme.

Vinyl and stone facade on a suburban house.
Mixing stone facades and vinyl siding adds character to a home. Credit: Alside

Coordinating Accents for a Complete Exterior Look

Choosing an exterior siding color is just the beginning when it comes to designing a cohesive exterior. To make a home truly stand out, complementary accents and coordinated features add depth and character. Here’s how American homeowners typically approach accent choices:

  • Trim: The most popular accent choice isn't a bold accent. 62% of homeowners choose to match trim with siding color.
  • Shutters: 43% of homeowners match shutters to their color of vinyl siding for a uniform aesthetic.
  • Porches and Decks: 38% use porch or deck colors and materials that harmonize with the siding.
  • Roofing: 32% of homeowners coordinate roofing with the home’s exterior colors for added unity.

Coordinating with the main siding color can bring balance to the entire exterior design, improving curb appeal and creating a look that leaves a lasting impression.