Downy teamed up with tennis legend Venus Williams to promote its innovative Rinse & Refresh fabric rinse, a product designed to tackle the toughest odors trapped in sweaty sportswear. This partnership is part of Downy's ‘Rinse It Out’ campaign, which highlights the additive's ability to remove stubborn odors and residue from fabrics in just one wash.
Did you know that 1 in 3 households cites malodor as their #1 laundry issue? When it comes to athletic wear and our other sweatiest fabrics, DIY cleaners like white vinegar aren't enough to strip embedded odor-causing residues. My kids are in sports year-round, and we've used Downy Rinse & Refresh on all their smelliest garments. I can attest that it's really good.
A Game-Changing Addition to Your Laundry Routine
Downy Rinse & Refresh works differently from traditional detergents and fabric softeners by penetrating deep into fabric fibers to break down the source of odors rather than just masking them. As Venus Williams puts it, “Tennis can get really sweaty, so my outfits and sweat towel are essential for managing perspiration, which helps me maintain a firm grip on my racquet, see clearly, and stay cool as possible. Clean fabrics can make a major difference in my performance.” She praises the Cool Cotton scent for its crisp, refreshing qualities that are gentle on sensitive skin due to its lack of dyes and heavy perfumes.
NYC residents had a chance to stop by the ‘Rinse It Out’ campaign pop-up event at Flatiron Plaza in New York City to experience Rinse & Refresh’s odor-fighting power firsthand. Many were even able to compete in a ‘Sweat & Serve’ challenge to see how their serve speed stacks up against Williams’.
A Small Splash Goes a Long Way
- Powerful Odor Removal: Works in one wash to remove odors better than the leading value detergent in three washes.
- Multiple Scents Available: Cool Cotton, Fresh Lavender, Ocean Mist, and Active Fresh.
- Gentle on Fabrics: Free of dyes and heavy perfumes, making it safe for all clothes, including those with sensitive skin.
- Easy to Use: Simply add it to your rinse cycle along with your detergent. Do you need it every load? No, but for those loads that really need an extra kick, this boost is worth it.
How does Downy Rinse & Refresh work?
Downy Rinse & Refresh uses advanced technology to penetrate fabric fibers and break down deep-set odors and residue trapped from sweat and daily wear. Unlike detergents that may only cover up smells, this additive goes deeper to remove the source of odors, leaving fabrics truly refreshed. We've tried it on all of our funkiest fabrics and have been very pleased with it as a rinse for odor removal.
Is Downy Rinse & Refresh safe for all fabrics?
Yes, Downy Rinse & Refresh is a laundry product designed to be safe for all washable fabrics, including workout gear, sports uniforms, and everyday essential fabrics. Its gentle formula, free of dyes and heavy perfumes, makes it ideal for people with sensitive skin while still providing powerful odor removal.
Whether you're an athlete like Venus Williams or just looking to freshen up your everyday wear, Downy Rinse & Refresh is an effective solution for battling tough laundry odors this fall.
