Fans of The Frame? You'll understand my excitement. Samsung just announced The Frame Pro, a model that takes everyone's favorite The Frame TV to a whole new level. Which enhancement makes this product better than ever? IMO, it's the Wireless One Connect.

Art + Innovation

It didn't come as a surprise to learn that The Frame television has a very high repeat purchase rate; once you have one, it's easy to want The Frame in every media space of your home. Yes, Samsung's really excited about having enhanced its picture quality in The Frame Pro, but what excites us most is the simplified installation with a cable-free connection.

It takes a lot of creativity to hide unsightly wires on wall-mounted televisions. Even The Frame's One Invisible Connection™ Cable is an obvious sign that the product is technology, not art. The new Wireless One Connect box eliminates cords between The Frame Pro and your gaming systems or streaming products. The breakout box uses Wi-Fi 7, helping to guarantee that connection is as smooth as it would be with a wired device.

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The other upgrades are exciting too, but until I see it in person and in rooms with varying brightness, the press release shares the tale. Samsung has highlighted that that the Neo QLED technology provides brighter hues, deeper blacks, and enhanced contrasts that bring every scene to life. Last fall, we dove into Samsung's portfolio highlighting the opportunity for consumers to weigh the benefits of The Frame against the picture quality of the brands QLED and OLED screens, and for choosy viewers, The Frame Pro looks to add an extra layer to your decision-making process.

The NQ4 Gen3 AI Processor is another 5-star addition, aligned with the Samsung Vision AI announcement that AI-powered screens and devices will take a front seat this year on the Neo QLED 8KNeo QLED 4KOLED models, and, of course, The Frame. It works behind the scenes, enhancing picture quality with precision across both your favorite shows and art pieces.

And, about that art... Samsung also announced its collaboration with Art Basel, opening the door to an unparalleled selection of curated masterpieces. Everyday TV or dedicated art gallery? Your call.

The Frame Pro television on the wall in a home, no cords.
A cordless experience changes how and where you can use your television at home. Credit: Samsung

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Features to Focus On

The Frame Pro is packed with thoughtful features designed to enhance its usability and appeal:

  • Wireless One Connect (Our #1 Pick!): Say goodbye to tangled cables with a single, discreet box that powers the TV, allowing for cleaner installations and more placement flexibility.
  • Art Mode: Access the art store to select hand-picked artwork or upload personal photos when the TV is not in use, using your screen as a stylish centerpiece.
  • Customizable Bezels: Choose from a variety of frame options to complement your interior design, ensuring the TV looks just as stunning when it’s off as when it’s on.
  • Smart Features: Powered by AI, The Frame Pro adapts to your viewing habits, offering personalized recommendations for both entertainment and art.

Our Favorite Television, Redefined

Samsung’s The Frame Pro isn’t just a display; it’s a statement piece that reimagines how technology fits into your home. Three cheers for this cutting-edge tech that marries timeless design. We can't wait to try it at home for ourselves.

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