At the time of publishing, I'm exploring The Connected Home Experience at the Ashley flagship store in Brentwood, Tennessee, experiencing a new level of home integration firsthand. Ashley, the largest furniture store brand in North America, and Samsung, a leader in connected ecosystems, invited the press to tour its newest showroom, one that combines the latest in home furnishings with more than 200 pieces of in-demand smart home technology, all powered by Samsung SmartThings. Smart home enthusiasts, let's do this.
Helping Consumers Experience Smart Living
If you’ve ever felt overwhelmed trying to figure out how smart home technology can fit into your daily life, you’re not alone. Not only is it hard to imagine how everything will work together, but details like Matter-enablement and IoT protocols can blur normal instruction. Ashley and Samsung are trying to make it easier for all consumers to imagine how smart home functionality can elevate a home.
The showroom is divided into interactive vignettes. Each space helps you visualize what your home could look like. Whether you’re imagining the perfect party setup, a calming bedroom, or a WFH office, you can see it all come to life. If you weren't sure you could easily embrace smart home tech—or you're looking to take integration to the next level—the new showroom highlights just how much is possible.
Elevate How You Live and Shop
The Connected Home Experience at Ashley’s Brentwood store near Nashville is just the beginning. Plans are already in motion to expand this concept to more Ashley locations in the future. Samsung’s new SmartThings Interactive Home online is another way you can explore possible integrations and consider how to upgrade smart home technology into your own space.
In talking with representatives from Samsung, it's evident that this partnership isn’t just about cool tech or pretty furniture. And it's not the Ashley showroom you thought you knew. Instead, this is a experiential installation that collaborates with technology deeply in a way that helps everyday consumers visualize and experience opportunity.
That’s a bold statement, but it’s not an exaggeration. This is the first time Ashley shoppers can see how smart technology and beautifully designed furniture work together to create a more connected and functional home. With more than 3,800 products from over 340 brands, SmartThings enables consumers to consider a nearly infinite combination of smart technologies, from light bulbs and bluetooth speakers to curtains—many of which you might already own. The showroom will help consumers see how they can help technology live up to its full potential.
The Future of Businesses, Too
Ashley and Samsung also know that it's not just homeowners looking to amplify their spaces with smart technology. Businesses are also getting in on the action.
While a different scale, smart technology can also transform a workspace. To demonstrate, the Brentwood store features a massive 241-inch Samsung dvLED video wall that welcomes visitors. Two additional 130-inch displays serve as backdrops for the vignettes throughout the space.
For businesses, Samsung’s SmartThings Pro highlights how to manage everything behind the scenes, from content displays to lighting with a goal of helping decision-makers activate interactive and connected office spaces for efficiency and practicality.
A Grand Opening Celebration: Saturday, October 26, 2024
Nashville-area residents, mark your calendars. The grand opening event at the Ashley Brentwood location in the Cool Springs Shopping Center is scheduled for Saturday, October 26, 2024 from 10 a.m. to 2 p.m. CT.
You'll find it packed with activities including exclusive activations, local vendors, and plenty of giveaways. Whether you’re dreaming up your ideal home office or finally setting up that home theater you’ve been talking about, this is the place to see how it can all come together.
