This summer, the worlds of sustainable tile design collide in an extraordinary collaboration between Room & Board and Fireclay Tile. Announced earlier this month, Fireclay Tile shop-in-shops have opened at two U.S.-based Room & Board locations (Edina, Minnesota, and 14th Street, NW, Washington, D.C.). This immersive retail experience is yet another way Room & Board looks to champion mom-and-pop makers and create a unique customer opportunity.
A Shared Vision
Room & Board, a leader in American-made furnishings, and Fireclay Tile, a pioneer in sustainable tile manufacturing, are both certified B Corp companies. Their independent testaments to social and environmental responsibility set them apart in the competitive home goods and housewares industry, but their new alliance makes them a team to watch. Both companies work to embody the principles of sustainability and look to leverage their commitments together for the betterment of the industry and for consumers seeking quality craftsmanship. “We are beyond excited to work with a like-minded partner who embodies our core values, are makers of beautiful handmade tile and have an unwavering commitment to exceptional service,” says Dana Backer, Room & Board’s Vice President of Customer Experience/Retail in the brand's recent press release.
Their shared vision goes beyond certifications. More than 90% of Room & Board’s products are crafted in America, utilizing the finest domestic and imported materials. Similarly, Fireclay Tile prides itself on producing 100% U.S.-made ceramic, brick, and glass tiles that grace both residential and commercial spaces. This commitment to American-made craftsmanship ensures not only the highest quality but also supports local economies and reduces environmental impact.
Employee Ownership: A Testament to Commitment
The employee-owned structure of both companies underscores their dedication to empowering their teams and fostering a culture of shared success. Room & Board transitioned to a 100% Employee Stock Ownership Plan (ESOP) in 2024, while Fireclay Tile, already partially employee-owned, introduced a new 23% Employee Stock Option Plan in 2020. These initiatives reflect a profound belief in the value of their employees and a commitment to their collective future.
Creating an Immersive Retail Experience
The introduction of Fireclay Tile shop-in-shops within Room & Board stores strategically enhances the shopping experience for design enthusiasts and homeowners alike. Located within the existing retail shops in Edina and 14th St. NW, Washington, D.C., these shop-in-shops are highly curated to celebrate and highlight Fireclay's collections, allowing customers to get hands-on to experience the intricate beauty and craftsmanship
“We are thrilled to partner with Room & Board, a company that shares our dedication to craftsmanship, sustainability, and community,” says Jamie Chappell, Vice President of Brand and Marketing of Fireclay Tile. “This collaboration allows us to bring American-made tile to a wider audience. We are excited to be part of such an inspiring and values-driven partnership.”
Visit the In-Store Shop-in-Shops
Customers eager to explore this exciting collaboration can visit Room & Board’s Edina location at 7010 France Avenue South, Edina, Minnesota, and the Washington, D.C. location at 1840 14th Street, NW, Washington, D.C.
For those who prefer online browsing, additional information is available at roomandboard.com. You can also see the breadth of tile available at fireclaytile.com.
