You might not expect it, but Jennifer Hudson finds doing the dishes relaxing. And with her new partnership with Dawn, cleaning up after a family meal is easier—and cuter—than ever. The brand just launched a campaign that brings together the superstar and Dawn’s beloved ducklings, highlighting once again how the product not only tackles kitchen grease but continues to support wildlife conservation.

Dawn's duckling campaigns over the years have resonated with consumers, fostering brand loyalty and highlighting an opportunity for the brand to show the power of its oil- and grease-cutting products.

Known for her powerful voice and her down-to-earth personality, Hudson shines as she shares how Dawn’s grease-fighting formula makes her busy life just a little easier. The adorable ducklings, symbols of Dawn’s long-standing wildlife rescue efforts, accompany her as she shows just how simple clean-up can be with Dawn Platinum EZ-Squeeze.

“As a busy working mom, I trust Dawn because it’s important for my cleanup to be as fast and easy as possible,” Hudson shared. “The Dawn ducklings have been a part of my kitchen for years, and I’m excited to join them in supporting their wildlife-saving mission.”

The Legacy of the Dawn Ducklings

For fans of Dawn, the ducklings have been more than just cute mascots—they represent the brand’s commitment to something bigger. For over 45 years, Dawn has been the trusted choice of International Bird Rescue, who relies on the product to clean and rehabilitate birds impacted by oil pollution. Since their debut, these little birds have symbolized Dawn’s mission to help during wildlife emergencies. According to JD Bergeron, Chief Executive Officer of International Bird Rescue, “A single drop of oil can be deadly to wild birds, which is why we rely on Dawn to get the job done and help save wildlife, like the iconic ducklings you see on the Dawn bottle.”

This partnership between Dawn and International Bird Rescue has saved thousands of birds, proving that small actions, like choosing the right dish soap, can make a big difference.

Dawn Platinum EZ-Squeeze: More Than Just Dish Soap

While Jennifer Hudson and the Dawn ducklings certainly add charm to the brand, Dawn Platinum EZ-Squeeze has its own set of impressive qualities that make it a household essential. Here’s why:

• Powerful Grease Fighter: Dawn cuts through the greasy messes, saving you time and effort at the sink. Use it on your baking sheets, kitchen dishes, enameled cast iron, and roasting trays. It takes care of the dirtiest dishes as well as it helps oil-affected birds.
• Convenient Design: The no-flip EZ-Squeeze bottle makes it easy to dispense soap with one hand, perfect for multitasking in the kitchen.
• Trusted by Experts: Not only is it America’s #1 dish soap, but it’s also trusted by wildlife rescue organizations for its ability to safely clean oil from feathers.
• Affordable: With Dawn’s reputation for quality, you don’t have to break the bank to keep your kitchen clean.

Supporting Wildlife, One Drop at a Time

For a limited time, fans can visit www.dawnducks.com to download a $1 coupon for Dawn Platinum EZ-Squeeze. For every coupon redeemed, Dawn will donate $1 to International Bird Rescue, up to $100,000, helping to further their incredible work saving wildlife.

Whether you’re a fan of Jennifer Hudson, a wildlife lover, or just someone looking for a dish soap that works wonders in the kitchen, this partnership is one worth celebrating.