IKEA's 2024 U.S. Style Guide delves into four emerging interior design movements. Following survey data, the team at IKEA including IKEA U.S. Country Home Furnishing & Retail Design Manager Seana Strawn predict what the design community and consumers gravitate to—while actively seeking to remind each and every one of us that it's not about keeping up with the trends. Rather, it's about the notion that you should intertwine your home's design to meet the needs of your own beautiful, everyday life.

IKEA products representing warm minimalism.
Credit: IKEA

New year, new look. This interior design style balances playfulness and bold statements with simplicity, functionality, and organization.

You'll gravitate to it if you love:

  • Organized routines. 45% of people surveyed feel like organization is overwhelming. IKEA's the OG of storage, with bins, containers and baskets that help deliver a clutter-free, minimalistic aesthetic.
  • Organic shapes and clean, sleek lines. Accessories with abstract and geometric patterns, nature-inspired shapes, and tactile textures are sure to draw you in.
  • Natural materials and calm colors. Opt for soft contrasts like colored glass, velvet, corduroy, metal, woven textures, and warm wood tones.

You'll like:
IKEA products representing Swedish Roots
Credit: IKEA

You don't have to fly to Malmö to get back to IKEA's authentic Scandinavian roots. If you find joy in simple, modern designs and have focused on creating a life focused on family, joyous gatherings, and carefree living, you're already there.

Take your interior design to the next tier with:

  • Nature. Nature is nurturing, and 20% of survey respondents connect with nature to feel at ease. "[You can] boost wellbeing with natural light, plants, and organic materials" reflects Strawn. Embrace this and create a harmonious relationship inside your home by integrating natural woods, chrome, leather, and honest materials.
  • Refreshing patterns and bold colors. Opt for hand-drawn, graphic, and abstract designs that emphasize organic shapes and bold colors. Consider modest doses of color including greens, as well as muted and neutral tones.

You'll like:
IKEA products representing Modern Playfulness
Credit: IKEA

IKEA's take on international modern style is both elegant and urban, playful and eclectic. It lends permission to be experimental in your interior design choices.

Harmonious details like these help tie the vision together:

  • Bold and bright colors. Combine brilliant, bolder colors with calmer tones. This is your chance to go bold with cushion colors.
  • Create dramatic expressions. Mix metals and soft textiles, warm woods and cool plastics, and clean lines with organic shapes. Infuse a juxtaposition that works for your own vibrant aesthetic.
  • Harmony. A comfortable, playful space must be soft and welcoming. Make sure your space is lounge-ready, well-organized, and a true reflection of your expressive style. 

You'll like:
IKEA products representing Scandinavian Folklore
Credit: IKEA

Traditional Scandinavian style beckons down-to-earth, warm, rustic finishes. A home that embraces this style of interior design inspired by timeless furniture pieces is poised and ready to bring together friends and family for a great meal and a hyggelig evening of togetherness. "51% of people say that home is their favorite place to be," acknowledges Strawn of the survey. Make your home feel like your space (it'll help your guests feel cozy, too)

Create a space reminiscent of a rural Swedish village with these styling ideas:

  • Traditional textured materials. Graphic, figurative, and embroidered decorative patterns offer a calming and natural feel to any space.
  • Earthy tones and natural materials. Traditional, beautiful colors like burnt red, ochre, blues, greens, and neutrals create a saturated palette... it's cozy but customizable. Warm antique-stained pine dining table, cast iron, and lacquered metal also lean into a comfortable, natural aesthetic.

You'll like:

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