This year marks 150 years of American Standard, a brand known for helping people build better kitchens and bathrooms. To make a meaningful impact, they’re giving back in a big way.
From now through June 30, 2025, American Standard is awarding $15,000 each to 10 deserving individuals to help with a down payment on a home. That’s a total of $150,000 going directly toward helping people take a huge step—homeownership.
Why This Matters Right Now
Owning a home is something many people dream of, but that dream has gotten harder to reach. Between competitive pricing, rising interest rates, and the climbing cost of living, it’s no surprise that a recent American Standard Survey highlighted that more than a third of Americans worry they’ll never own a home. And one of the biggest hurdles? The down payment.
For most buyers, saving up enough to cover the initial cost is a major roadblock. It’s not just a number on paper—it’s the difference between staying in a rental or finally having a place to call your own.
“Many buyers today are looking for creative ways to make their homeownership dreams a reality, from assistance programs to loan structures and more," shared Keith Bynum, the builder, designer and artist you know from HGTV's Bargain Block. "The down payment can be seen as the hurdle that keeps people from moving forward and a $15,000 award can make a real difference in bringing that dream within reach.”
That’s what makes American Standard’s giveaway so timely. It’s not a loan. It’s not a discount. It’s a real gift to help real people get closer to their goals.
A Legacy of Supporting Homes
American Standard is a brand you know, one your grandparents knew, too. This giveaway shows how committed the brand is to supporting people not just with products, but with real, meaningful help.
To enter the contest, people are asked to submit a short video—just 90 seconds or less—sharing their story. What makes their journey unique? How would $15,000 change things for them and their family? It’s simple to enter, but the impact could be life-changing.
What You Need to Know to Enter
- What: $150,000 total in down payment assistance
- Who: 10 people will each win $15,000
- How: Submit a video (90 seconds or less) explaining your story
- Deadline: June 30, 2025
- Where to enter: americanstandard.dja.com/story
It isn’t about perfect credit scores or checking boxes. It’s about showing why this opportunity matters to you.
Looking Forward to the Next 150 Years
American Standard isn’t just celebrating a long history—they’re looking ahead to the future of home living. That means continuing to make reliable products, but also finding ways to support the people who use them.
This down payment contest is one part of that bigger picture. It’s a reminder that sometimes, a little help at the right time can open the door to everything else. Are you ready to tell your story?
