Taking care of your lawn can feel like a guessing game. What products to use? How much? And when? To simplify lawn care for homeowners, Ace Hardware just announced Ace YardRx, a service that delivers products and specific directions right to your house three times a year.
Using localized data, the program takes into account your geography, grass types, the size of your yard, and other variables. You don't have to do the square footage calculations, and you don't even have to remember to go to the store. Your personalized product bundles arrive right on schedule for the upcoming season—spring, summer, and fall—and it'll include directions that'll help you have the healthiest lawn on the block.
A Lawn Care Plan Built Precisely For Your Yard
No two lawns are the same, and the trusted experts at Ace know that. The right yard care solution needs to take fertilizer, fungal and weed control, insects, and winterization into account. As Kim Lefko, Chief Marketing Officer at Ace Hardware shared with me at this year's Groundhog Day ceremony in Punxsutawney, PA, the goal of these treatments is to consider all the variables and give homeowners greener grass, less weeds, and fewer bugs. Though Phil saw his shadow this year, we still don't have very many weeks until spring. It's a great time to get started.
With more than 5,000 stores, the world's largest retailer-owned hardware cooperative positions itself as "Hardware local" and makes it easy for communities to Shop Local. Walk into your Ace Hardware and you'll know what I mean. When you enroll in Ace YardRx, the Ace “YardRx-perts” will make recommendations based on region, grass variety, your local climate, and yard size. We know that there isn't a one-size-fits-all approach to lawn care, and we're glad to see that Ace gets it too.
How does it work?
Signing up is simple:
- Visit AceHardware.com/aceyardrx
- Enter your address to get a personalized lawn prescription; customize as necessary
- Receive a custom mix of fertilizers, weed control, and insect treatments
- Get products delivered when your lawn needs them—at no extra cost
If you already have an Ace Rewards account, subscribing is simple. The system will even take prior purchase history into account when determining what lawn care your yard needs.
If you don't have an Ace Rewards account with purchase history, it doesn't take long for Ace to tell you what you need to succeed. It'll review data tied to your physical address, and use lookalike data from its 50 million other records including accounts from other households in your neighborhood to form recommendations.
The website gives you advice in seconds. Not only will it tell you what lawn products to use in your climate, but it can help you identify what grasses are likely in your area, and allow you to customize your delivery with options, when applicable. For example, you may find that you're able to choose between natural ingredients and concentrates, or submit your preference for certain brands. If you have an insect problem that the website can't predict, you'll have the option to help inform it so that treatment remedies are included with your bundle when seasonally appropriate.
Best of all, I really like how it breaks out the details of each seasonal delivery. It takes into account the volume (based on the size of your yard—mine is over 60,000 sq. ft.), the arrival window for each delivery, and the cost per season. The savings are tangible, too. By automating the process, I save almost $400 annually on lawn care products.
Once signed up, you’ll receive seasonal product deliveries with everything you need to sustain a lush, healthy lawn. Remember, treatments for lawn care aren't transformative overnight. With consistent use, the tailored plan helps your lawn:
- Grow thicker, green grass
- Fight off aggressive weeds and invasive grasses
- Treat for unwanted insects and other pests
- Prevent a thinning, patchy lawn
- Keep your yard healthy year after year
From Store to Door
I can't tell you how many hours I've spent trying to estimate how much fertilizer I need; then, more often than not, I forget the details year-over-year and have to do the calculations again.
Ace YardRx eliminates the guesswork and definitely caters to consumers like me who have ambitious yard care goals, but also juggle a busy life. The program uses expert recommendations and historical data. There's no excuse for not finding the time to go to the store to buy more product—the shipment is delivered to your home right, courtesy of the team at your local Ace Hardware.
Best price guarantee applies to Ace YardRx subscription products during the current calendar year. Excludes one-time add-ons.
